
(Obviously, the attractive bottled BOINGs, as pictured above, are impractical for the bus lines. So we settle for BOING in cans, and are content.)
This fruit-pulp bearing, "natural", non-carbonated drink was first brought to our attention by our distinguished and erudite friends, Sr. A., and his wife, Sra. G., in Pátzcuaro.
He told us of the social and labor aspects of the company, a worker-owned co-operative, one hundred percent Mexican ownership. He made a point of contrasting this desireable situation with that of "Coca Gúacala", described by him as "El agua negra del Imperio".
BOINGS are great.. According to the entertaining Pascual Boing website, it is available in the following flavors: Mango, Guayaba, Fresa, Manzana, Tamarindo, Naranja, Uva y Durazno.
For further reading, here's a WikiPedia.org article on the Cooperativa Pascual Boing.
For an alternative, skeptic's viewpoint, read here.
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Saludos,
Don Cuevas
Saludos,
Don Cuevas